ABSTRACT

Since entering the 21st century,the fast-growing tourism industry all over the world has become the pillar industry and name card of many countries and regions. With the rapid development of tourism,the diversification and individuation of tourists’ demands,the industrial structure of tourism has been further adjusted and improved,and then upgraded to tourism industrial clusters formed by various related industries. Due to the complexity of tour-ism system itself,the protectionism of individual communities and the dynamic characteristics of tourists’ demand,there are some insurmountable problems in the development of tourism industry cluster. Modular thinking can stimulate the internal innovation power of enterprises and help to solve complex problems from the perspective of system science. However,in the process of the formation of the tourism industry cluster,the conflict of interest of the relevant partners in the industry cluster is ignored,which leads to the low efficiency of the industry modularization and restricts the further promotion of the tourism cooperation. This book focuses on the pain point that need to be solved urgently in tourism industry clusters.

Firstly,a large number of data in tourism industry clusters are collected. Based on these data,the cluster effect and the influencing factors of modular development of tourism industry are analyzed using the theory of industrial modularity,and the evolution mechanism of specialization in modularization of tourism industry clusters is discussed. Secondly,the stakeholder theory is used to define and stratify the stakeholders in the modular development of tourism industry clusters. Hicks demand function is established to analyze the complex relationship between the stakeholders in tourism industry. The structure of stakeholders in the modular development of tourism industry clusters is optimized and the stakeholders’ demands are discussed. Thirdly,from the perspective of effective information control theory,this paper discusses the risk,bullwhip effect and adverse selection in the modular development of tourism industry clusters;constructs the utility functions of core layer,tight layer and loose layer,and calculates the comprehensive weights of the participation of all stakeholders;establishes the utility function of modular development of tourism industry clusters under the maximization of benefits. Game-theoretical models are used to study the formation mechanism of modular development and provide mechanism guarantee for the benefit distribution of stakeholders in the module. Fourthly,we use principal-agent model,asymmetric Nash negotiation model,Shapely model and MCRS model to discuss the construction of interest’s coordination model,and use dynamic cooperative game theory to realize the comprehensive benefit distribution mechanism among modules,and make empirical analysis. Finally,this paper puts forward policy recommendations to promote the sustainable development of tourism industry clusters from the perspective of government departments,industry associations and tourism enterprises.